Everyone deserves an
Unforgettable Christmas.
Christmas is always portrayed a certain way (classical table setting, people laughing, animals falling in love), but this is not the reality for many people.
Insight
In this platform-first campaign, grandparents showed true love in the TVC. They and other characters returned in various assets (OLV, OOH, and digital) tailored to different target groups. Other campaign elements included influencers, a Snaplens game, Meta, TikTok, radio, banners, and more.
Campaign
Results
• Nominations: 1xADCN / DCA, 1xYouTube Awards,
• Winner: Gold Anthem Award (DEI) + 2x Lovie Awards (Bronze DEI + People’s Choice)
ACD - DEPT®
