Missed the boat party
Missed the boat party
Becoming national news by consolidating tourists who showed up on the wrong National holiday. Nobody in the Netherlands missed this stunt.
Agency: Sid Lee
Role: Creative
DistractaGone - The viral sensation
DistractaGone - The viral sensation
Turning into a global sensation overnight with the world’s first phone locker. Within days we reached over 80mil+ views and were featured in over 40 countries.
Side Project
KLM - On Your Map
KLM - On Your Map
Dropping travel influencers blindfolded in locations they usually wouldn’t travel to, to boost KLM’s less-known destinations.
Agency: CODE D’AZUR (freelance)
Role: Sr. Creative
Douwe Egberts - Winter campaign
Douwe Egberts - Winter campaign
Warming hearts with a sweet story about connecting a neighbourhood. This crowd favourite was crowned the 2nd best TV ad of the year at the prestigious Golden Loeki competition.
Agency: TBWA
Role: Creative
Albert Heijn - Intercom Stars
Albert Heijn - Intercom Stars
Giving supermarket employees a stage to shine in the world’s first social media talent show where the viewer decides. This was part of Silver Lion for Appie Today (media) and awarded the best social media campaign of the year.
Agency: TBWA
Role: Creative
Nerf - This is how we play
Nerf - This is how we play
Jumping into kids’ imagination in a fantasy battle filled with Dutch and Belgian influencers. In two edits, you could choose team or blue. The campaign also included influencer marketing, in-store and digital.
Agency: DEPT
Role: Sr. Creative
Bol - Interior
Bol - Interior
Putting Bol on the map as the go-to interior shop of the Benelux. After this campaign, consideration and awareness grew immediately, and Bol even passed a competitor on the charts!
Agency: DEPT
Role: ACD
Gall & Gall - Huiskamerquiz
Gall & Gall - Huiskamerquiz
Making the biggest liquor store chain shine during the lockdown with a clever digital pubquiz that everyone could play from home and unite friends. It was a mass hit!
Agency: DEPT
Role: Sr. Creative
Bol - the store for laptop lovers
Bol - the store for laptop lovers
Bol wanted to boost their sales and consideration as a computer store. That’s why we treated the laptop as a lover in this platform-first campaign with an assets list that never seemed to stop. Spoiler: it worked…
Agency: DEPT
Role: ACD
Lucky Day - Geluksvogel
Lucky Day - Geluksvogel
In Holland, when luck is by your side, you’re called a geluksvogel, which means lucky bird. That’s why we transformed people into a lucky bird after a lucky moment, and as a lucky bird you should probably try your lottery luck!
Agency: DEPT
Role: ACD