Move over George ,

David is taking over

David Beckham is loved worldwide for his style, grace, and looks. But there’s more to him: he’s a perfectionist and only wants the best of the best. A great spokesperson for a premium coffee brand, wouldn't you say?

Insight

Four films and photography was released in this social-first campaign, capturing David at home in his natural setting. Some videos are more stylised, while the one that has gone viral, is more low-fi. It’s a varied view of the many sides of David in full glory.

Campaign

We’ve seen an absurd amount of engagement, especially the viral (1.6million likes) is the most liked, shared, viewed, and commented brand partnership video for DB ever.

Results

Role & Agency

Sr. Copywriter - Studio 99 in 2024