Introducing Uber Eats to the
Netherlands in a surprising way.
Insight
Uber Eats has been active in NL for a couple of years but hasn’t properly introduced itself, so it is seen as a foreign, impersonal global brand.
Campaign
This happy 360° campaign stars the Dutch folk singer Frans Bauer. To maximise local relevance and buzz, we didn’t just let Frans sing; we also made him rap. With the help of the new catchy slogan, a fruitful platform is launched. More assets to follow!
Results
TBD!
Role & Agency
Sr. Copywriter
We Are Pi (Freelance - 2024)
